![]() ![]() It’s the kind of story that can’t make up if you tried. If you look closely, the light reflects off of a wedding ring! Choochy Bear added this bit to the label without even knowing the backstory. A beam of light lands squarely on Dapper’s ring finger. But take a look at the streetlamp in the label. He knew nothing about who Dapper Dan really was, his relationship to the owner, or the wedding ring. When the graphic artist made the label, he had no idea of the back story. We are very proud of the final product, both the beer and the imagery. Our graphic artist, Christian Pugh, aka Choochy Bear, with little more than a picture and a 2-sentence description as his guide, nailed the imagery in his first draft. Dapper Dan should be decked out in a pin striped suit with matching fedora, while leaning back on a brick wall, sipping a beer outside of a speakeasy.” Attached is the initial rendering. “The term ‘dapper’ is old school cool and confident. When brainstorming a can label worthy of a Dapper Dan moniker, the owner explained his vision to the graphic artist. We just needed an image and a beer can label. Ok, now we had a name for a beer and a family story to tell. ![]() Dan quickly got the nickname Dapper Dan, for obvious reasons. He played football for his school and when the team traveled, they dressed to the nines. In 1931, Daniel Punzo attended Cook Academy, a boarding school in New York. The ring is engraved with the date and just celebrated its 80th birthday. In fact, the owner wears his grandfather’s wedding ring in his honor. Unless it’s a martini." When it came for an overhaul of the branding, we changed the Dirty Dave’s into Dapper Dan’s in honor of the owner’s maternal grandfather and namesake, Daniel Punzo. As the marketing team would often say, “Never name something ‘dirty’ if it is supposed to go in your mouth…. This name never sat well with the entire staff. Dapper Dan’s was originally called Dirty Dave’s IPA when it was first introduced in 2016. Contrary to conventional wisdom, Dapper Dan’s was not named after the owner, Dan Bilzor. Dapper Dan’s IPA is Bone Hook brewing Company’s number 1 selling beer in the brewpub and in the local marketplace.
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